Here's the process we use to help you:

• First, we meet with you by phone or in person to discuss your marketing challenges and objectives and decide if there's a basis for working together.

• If we both agree to proceed, we prepare a Marketing Action Plan that outlines what we can do for you based on our preliminary assessment of your needs and goals.

• Then, you select all or portions of the Marketing Action Plan activities, and give us a retainer toward implementing those activities.

Why we ask for a retainer

With all clients, the bulk of the work we do is "behind the scenes." Before we begin your project we do extensive research on your target market. We refocus and reposition your benefits and credentials. And we help you create or develop differentiation points.

Depending on the size of your company, the number of staff members we need to confer with, the complexity of your product or service mix and the diversity of your existing market segments, this might take us several days, or it might take us longer.

We call this the evaluation phase. Based on our evaluation of your situation we confer with you on exactly how you'd like us to proceed with implementation.

Depending on the scope and duration of the project, we may invest heavily in time and resources to get to the point of implementation. Once we begin actual implementation, we may incur costs and obligations to designers and others in the process of completing your project.

It's because of these "behind the scenes" activities that we require a retainer prior to starting work on your project. The amount of the retainer will vary, but is usually a minimum of 50% of the total. We may ask for additional funds when major benchmarks are reached. And we require full payment when the project is finished.

How our copywriting services work

During the course of implementing your project we will create a "copy platform." This includes assumptions on the audience, and the theme or slant of the package. It may contain a few different approaches and headlines. We'll ask you for feedback at this point. You'll suggest additions or deletions and advise us of any changes you'd prefer in audience, voice, style or content.

Once you tell us we're on the right track and the copy platform is approved, the writing process will begin. We'll make adjustments internally until we feel it meets your requirements. The first draft of the final copy is then emailed to you in Microsoft Word. You may provide comments in any manner. The best method is to make your comments directly to the file online using Microsoft Word's "Track Changes" feature. Two rounds of revisions are included in our fee. Revisions must be within the scope of the original project and assigned within 30 days of the receipt of the copy. Beyond that, additional charges will apply based on time and resources expended.

"Kill Fees"

It is usual and customary for copywriters to charge a "kill fee" when work is performed as agreed but when, for a reason outside the control of the copywriter, the client decides not to use the work. While this is rare in our experience it does happen. Nevertheless, time and resources will have been expended to create the work. Clients must understand this and agree that a kill fee of 100% of funds already paid and 50% of funds due will apply when the client terminates a project prior to completion.

Payment and Other Terms and Conditions

After you approve the Marketing Action Plan activities you want us to implement, we will invoice you for a retainer that usually equals 50% of the estimated cost of the project. The retainer must be received before actual work can begin.

A few days prior to reaching a predetermined project benchmark, such as approval by you of a final draft of copy, we will invoice you for additional funds. This invoice is due and payable upon your approval of the benchmark, or within ten days, whichever is sooner. Funds must be received to continue the project.

During the course of implementing your project, it may become necessary for Write Marketing Group to incur certain expenses on your behalf. Upon your written approval of any such expenses, we will invoice you separately for these expenses at our cost. Such expense reimbursement, if any, shall be due and payable upon receipt of our invoice.

Increase in Project Time Frame or Scope

We realize it's possible that the scope and/or time frame of your project may change due to market conditions or other reasons beyond our control. Should this happen, we will mutually adjust the Marketing Action Plan activities and increase the retainer accordingly based on the additional work or time required.

Payment Methods

For your convenience, we accept credit card payments though PayPal.com, or checks and money orders drawn on U.S. funds. To make a credit card payment, click on the Paypal button below.