Brochure Copy

We handled the copywriting for Soccer Extreme's 12-page camp brochure. Below you will find a portion of the text from that brochure.

Come Experience the Ultimate Soccer Training Camp!
Take your skills and expertise to the next level with our elite team of coaches

At Soccer Extreme, our number one goal is to focus on your development as a player. Our results-oriented program features "Customized-Training" sessions, a first for the nation in the training camp industry. To ensure that each player receives personal attention, Soccer Extreme guarantees a 1 to 10 staff to student ratio. Our staff features College Coaches, Professional Coaches/Players, and established College Players who each offer their unique experience and training skills, and provide some awesome demonstrations!

As curriculum designer for all our camps, I'm confident that our training methods are among the finest and most innovative available. Our coaches skillfully educate and motivate players, helping them discover their true potential. By fine-tuning techniques, we help raise a player's overall performance. Although our training is intense and focused, we also make sure our students have fun in the process. We foster a safe and nurturing environment guaranteed to bring out the best in every young athlete.

Because both players and parents have enjoyed the Soccer Extreme camp experience so much over the past 12 years, we have a high number of repeat campers. The majority of our programs in 2003 sold out early. To guarantee the availability of the program you are interested in, please complete and mail the attached registration form or call us today at (203) 759-1131, ext. 5.
Sincerely,
John Salvatore
President

High School Players & Team Week
Intense training for the Competitive Edge

This program provides an opportunity for both individual players and teams to fine tune their skills and develop chemistry, a key element to a team's success. Expect a highly focused environment where you'll work with other high school players and teams with the same goals - improving their game and preparing effectively for a winning season. The week promotes team-building, tactical and technical training, and features highly competitive games. During the process, every team member is encouraged to step out of his or her comfort zone and face all challenges. Players and teams who complete this program will have a definite advantage over the competition.

A secondary component of this course occurs off the playing field and is equally valuable. Stronger bonds develop between team members in a training camp setting away from the distractions of home. Players participate in creative team-building exercises and gain knowledge by attending lectures. They also nurture friendships while experiencing fun activities such as dances and talent shows.

The Brazilian Way
Our most popular program!

Pele, Ronaldo, Garrincha, and Zico are Brazilian names that have shaped the world's soccer culture. Their creativity has made nations rethink the way they teach and play the game. Their secrets are now organized into a one-week program offered by Soccer Extreme! The core principles this program teaches are very exciting and something that every player can truly benefit from. This one-of-a-kind curriculum conveys the subtleties of the Brazilian game and brings to light the tactical aspects that make Brazil one of the most elite soccer countries in the world. This curriculum is designed by the players and teachers from CBF Academies and promotes the foundation of Brazilian Soccer - creativity and risk taking. It is part of the reason the Brazilians have won five world titles - something no other country can claim!

Our U.S. National Coaching staff has observed and studied the "Brazilian Way" and incorporated some of its secrets into our coaching schools. In fact, our Women's National Team trained in Brazil before their second World Cup title.

Soccer Extreme is proud to offer this unique program, and we strive to bring the best soccer education in the world to you. Join us this year for this cultural opportunity and bring your game to the next level with the "Brazilian Way."

The Extreme Difference...
Custom training...innovative education

For over a decade, Soccer Extreme has been committed to developing unique training methods that dramatically improve player performance. During this period, we've earned the reputation as Innovators in Youth Soccer Education. One of the main reasons for this is our "Customized-training" approach that allows students to identify their own weaknesses through an empowering self-evaluation process. We then design training, specific to that individual to strengthen those weaknesses. We've found this approach to be extremely productive for our players.

Soccer Extreme is serious about player development as well as teaching the philosophies it takes to be successful at all levels. "Custom Training" enables us to teach the basic execution of a skill while providing the more advanced player with technical, tactical and functional training.

How it works:

1) We begin by presenting each player with a list of skills. The student is then encouraged to reflect on their playing abilities and determine their top three weaknesses from the list.

2) Those weaknesses will become the focus for that player during the "Custom Training " Workshop.

3) Soccer Extreme management and coaching staff will then design training groups based on the appropriate age and skill levels to meet the needs of each player.